It's finally happening - the rise of the Vocal Groups! UK Boy Band, One Direction had their very first No. 1 entry on the Billboard HOT 200 and they have made history by having the FIRST EVER debut at NO. 1 on the Billboard charts for a UK Pop Group. Incredible.
So why the rise of the Vocal Groups?
In the USA, pop groups of the 90s, like the Backstreet Boys, Spice Girls, and *N Sync were huge successes, but eventually seemed to fade away as they all broke up and attempted to have solo careers. While this may be true in the USA, the UK is quite different. Groups like Westlife, Take That, Girls Aloud, and N-Dubz have dominated the UK album charts while their seemed to be nearly no vocal groups in the USA. But what is happening is the vocal group fad is repeating itself and people are going CRAZY in the USA. One Direction made their US Television debut on the Today Show where nearly 10,000 people waited to see them perform (most of them camping out over night to see them perform!!).
With 0 marketing efforts put on One Direction for their success in America, it might be confusing to understand why the outbreak of success? The answer is simple - social media. The use of YouTube, Twitter, Facebook, Tumblr and other sites has catapulted this group into instant US stardom, like never seen before.
Adding to One Direction, is another UK pop band, The Wanted, who have had massive HOT 100 chart success with their single, Glad You Came, as well as Nickelodeon's Big Time Rush, who are currently touring with One Direction in the USA.
Within the next 2 years, there will be an explosion of Vocal Groups trying to get their songs heard, but it will definitely be interesting to see who will make it to the top.
Let's just hope this time, it isn't a fad, and like in the UK, the vocal groups can always keep replenishing to keep up with the times!
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