It seems like NBC is getting an overhaul - and FAST. After harsh ratings this past Fall, finishing in dead last (4th), as per usual, new entertainment chairman, Bob Greenblatt, is getting rid of NBC's former marketing team (about 10 employees) and replacing them with people he knows and trusts - his former team at Showtime. While the publicity department is also expected to see some pink slips being handed out, no new coverage on any other firings have been announced yet.
What do I think about NBC's situation? Well - they have no "sure" tv shows that are great lead-ins and that will guarantee viewership. They have the Voice, although I won't analyze that until the season is over because their ratings have dropped every week since its premier. But even if their ratings were steady, every other day of the week NBC struggles to get by, as FOX takes the win in the key 18-49 demo and CBS takes the win in total viewers.
So, I guess getting a new marketing team - who should be able to market new NBC shows in a better way to get people to turn on network TV again. We will see how they do over the summer, and with probably another brand new line up this FALL!
Topic: NBC Layoffs in Marketing Dept - Publicity Dept is next.
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